6+ Crowdsourcing Start-ups to Help Grow Your Fashion Line
- ModCloth: An online clothing, accessories and decor retailer which promotes indie fashion through its global online community. The ModCloth loyal community of shoppers can enjoy lower prices by pre-ordering select items. Members can also vote on indie designs, helping to decide which ones go to production.
Threadless: An online community-centered apparel store. Designers can submit t-shirt designs, the international community then votes on the designs, and the winning t-shirt designs are produced and sold on the site, with the designer taking away a cash prize and store credit.
USTrendy: An online fashion website and community which supports designers and consumers at an international level. Customers help decide which items are produced and promoted each season. UsTrendy helps designers sell their products, obtain funding, and gain other assistance to launch and grow their indie labels.
Garmz: An international online fashion community which helps discover and promote emerging designers. Aspiring designers submit their designs, the global community then votes on the designs, and the winning designs are then produced and sold on the Garmz website, with the profit being shared with the designer.
FashionStake: An online marketplace for luxury and ready-to-wear fashion, which prides itself on delivering next season’s fashion at last season’s prices. Customers preview items in daily FashionStake trunk shows, then pre-order items that interest them, and ultimately only pay for items that meet the pre-order threshold. Due to the pre-order model, consumers pay lower prices for items since FashionStake is able to cut out the inventory costs that retailers face.
Kickstarter: An online platform slated as the largest funding platform for creative projects in the world. On Kickstarter, a project must reach its funding goal before time runs out or no money changes hands. This method protects everyone involved and rewards those who rise to challenge of creating great things.
Kaboodle PopPicks: A community-curated online sale which supports indie fashion and allows shoppers to decide which products they want to see offered at a special price before the sale happens. Once products are selected, consumers vote for the products they like best. After four days of voting, the most popular items are made available for four days or until the reserved inventory is sold out.
Crowdsourcing solicits customers through community engagement; users participate in design selection and direction, voting on prices and a number of other factors.
Why Every Brand Needs an Open API for Developers -The most effective ads today are experiences that provide value to customers. The biggest challenge is providing that value at scale in a world where people are empowered to consume media on their own terms through a dizzying array of gadgets, devices and doodads. This puts marketers between a rock and a hard place. (via @mashable)
7 Examples of Branded Content from the Fashion Industry
One of the most popular trends in the fashion industry this year has been brand generated content. From online blogzines to Tumblr-powered micro sites, branded content is quickly becoming a cost effective, long-term online marketing strategy that the fashion industry will continue to utilize as brands and retailers look for new, innovative ways to connect with customers online. (Read More)
Why ‘Social Proof’ Matters in Your Social-Marketing Success
Take two nightclubs. From the outside, both are nondescript, windowless structures. One has a loud and vibrant crowd outside, a long line of people eager to get inside. The other club looks empty; no one is in sight, except for a very bored bouncer. Which place piques your interest? Where would you rather spend your Saturday night? The answer is obvious—and it’s why some clubs intentionally slow down their entrance rates to keep the lines longer outside. (Read More: Why ‘Social Proof’ Matters in Your Social-Marketing Success : MarketingProfs)
HOW TO: Get the Most Out of Facebook Insights for Small Business
You’re a small business owner and you’ve decided to create a Facebook Page for your company. Or you’re an employee in an organization and, since you are the only one who “gets” social media, you’ve been charged with running a Facebook Page. You set it up and make it look nice. You put up some photos and videos that you think represent the organization well. You e-mail a bunch of your friends and the page has almost 100 “Likes.” But one day, your boss comes in and asks you the question that you have been dreading: “Is this Facebook Page helping us or just eating away most of your time?” (via HOW TO: Get the Most Out of Facebook Insights for Small Business)
Everyone loves a good contest, and Twitter is a valuable platform on which to run one. If your followers already like your brand, they’ll typically be willing to enter a contest in exchange for the chance to win your products, recognition or prizes. (Read More)
Digg has been one of the most influential social news websites to date. They have caused a massive uproar in the community with their latest release of Digg v4. So much of the new system has changed, yet there are still some core details which haven’t vanished. (Read More)
Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. They then use inadequate copy elsewhere on their site and fail to achieve a consistent tone to persuade their audience. This creates a compelling opportunity for savvy retailers — by writing quality e-commerce copy you will create a unique competitive advantage. Essentially, your copy must achieve two goals: Establish trust and Convince visitors that your product is right for them. Potential customers cannot see or touch the product since it’s not physically there in front of them. This is why it’s important that your copy anticipates the needs of your visitors while convincing them that your company can be trusted to provide excellent products. Persuasion and creating trust are difficult things to do with words alone; yet, they are still achievable. You must establish the right tone, a mix between informative and engaging, while showcasing your product’s usability, practicality and benefits. If the copy on your website makes sense, it follows that your products and services will meet your customers’ needs. In this article, we’ll discuss some techniques that will hopefully help you learn how to sell more products and create distinctive, appealing copy. (via smashing magazine) (Read More)